Laura Fisher and Dan Klyn both wrote this morning about being marketed to on Twitter. Individual marketers are dangerous on twitter since — at the bottom of the barrel — twitter enables content-free low-friction networking; plays to their strengths.
But nobody I follow (including some marketers) uses it in that way. Twitter is broad, but it’s also deep. If there’s anything at the frozen center of this network it’s in the aggregation of drinking buddies, or collection of condolences re: the passing of a tiny animal companion, or the organization of ad-hoc coworking w/ donuts.
What are you doing with twitter? The same thing you always do, just with a little opt-in cybernetic mock telepathy / telegraphy baked in.
(tags: aggregation animal companion bottom of the barrel donuts fight 'em until we can't friction marketing networking same thing we always do telegraphy telepathy twitter)